How does spending $100 on an IAP feel? Disappointing & hollow says this author

There mornings when you wake up, groggily recall what you did the night before and realize you fucked up. Sometimes this comes in the form of a poorly chosen hook-up, other times you rush to the toilet because you imbibed far too much alcohol. Or you’re me and wake up with a $99.99 iTunes charge for an in-app purchase in Game of War.

Many games that offer such large IAPs are advertised as “free-to-play”. My own interpretation of F2P has always been free-to-pay, because gaming today has morphed into an industry in which consumers are always able to spend if they want to. And believe me, they’ll want to. There’s a reason Game of War developer Machine Zone Inc. is valued at $6 billion. They’ve figured out exactly how to prod gamers into purchasing items and top players never get where they are for free. Their “trade secrets” on the best way to milk gamers even sparked litigation when a developer from a competing company claimed to have seen an investment pitch.

wow-celestial-steedThe success of “F2P” games has also led paid games to even offer ways to buy currency, speed-ups, cosmetic items, or other trinkets. The first cash shop pets and mount in mega-popular MMORPG World of Warcraft (which was seeing better days five years ago) sparked a huge debate about the ethics of charging for a game, the expansions and a monthly subscription, but still gating some items behind more purchases even after spending all that money.

PC and console games… OK. I can understand the allure. Items in titles that you’re heavily invested in which feature rich, detailed worlds and engaging game mechanics aren’t too hard to forgive. Maybe not $20k like this Redditor claims to have spent in ArcheAge, but a reasonable amount, sure.

gow-worst-purchase-everBut when offered with $100 purchases in a mobile game (I’m not saying that disparagingly, but the hardware doesn’t allow for as much depth) you have to wonder who would ever spend that much?! I’ve already shamefully owned up to my purchase and it does not make me proud to admit the amount I spent. It should be noted that I was in a more susceptible state, because I was in bed on prescription sleeping medicine, but the psychological hooks that led to my downfall were already in place long ago. Tons of chests containing random parts for crafting, double the premium currency, 3 years of speed-ups(!) was just too enticing to resist. Yes, that last part is correct and yes, some research takes half a year or MORE without boosts.

I’m writing this as a public walk of shame, cautionary tale and hopefully a stark look at what the industry has become and where it is deriving profit. There is charging for great content, then there is charging to be able to skip artificial barriers so large that make forking over a  Benjamin seems somehow logical. Oh, and this was a thank you sale. Thanks customers: a special new $100 collection of goodies from your friends at Machine Zone.

There are people who are spending a lot more than me. There are people who will continue to spend in free-to-pay games. Luckily others are dissatisfied and some may just need a sharp reminder that there are better things to do with money. Hopefully this sharp rap on the knuckles for me might save you a few bucks down the line. It just isn’t worth it.