Nintendo, Google & The Pokémon Company invest $20 million in augmented reality gaming

Niantic, the developer of Ingress and the upcoming Pokémon GO, has announced that it raised its Series A financing round, totaling an initial investment of $20 million and a further $10 million promised upon meeting agreed goals, from Google as well as gaming giant Nintendo and The Pokémon Company. The development studio is known for putting gaming into the real world; Ingress tasks players with physically traveling to locations in order to take control of them. Pokémon GO similarly showed trainers gathering together in New York’s Times Square in its announcement trailer to take part in a massive battle against a legendary Pokémon.

The involvement of Google may come as little surprise, considering that Niantic is headed by John Hanke who was one of the creators of Google Earth. Some may remember 2014’s April Fools joke which added a “Pokémon Challenge” to Google Maps. GO‘s logo bears a striking resemblance to the prank as well.

Fans of the Pokémon franchise should be happy to hear that the company tasked with bringing the monsters to our world seems to be well funded. This will be a drastic departure from the series’ previous games and allow trainers to interact in new ways with beloved characters. It’s clear that corporate knows expectations are high and Nintendo is also committed to develop new technologies, which may even appear in other franchises down the road.

Let us know in the comments what Pokémon you’d like to catch first in GO!

  • I know 10mil isn’t a lot for companies these days, but holy cow O: On a way-too-businessy note, it really fascinates me when the commercial and research sectors collide and benefit each other, like this (Niantic was originally an inhouse department of Google if I recall). Gives them funding && the motivation to push the technology. I’m looking forward to seeing where the collaboration goes.